Those of you who have had any experience in email marketing know that it is getting increasingly harder to get your list to open their messages. Email marketing has been abused in the past, and with all of the spam being sent it is hard to come across as legitimate. Having a relatively small list that opens 100% of the emails you send would be way more effective than a huge list that only has a 10% open rate.

Why waste time going through your list and setting up messages to be sent when you know only 1 in 10 actually reads the email? Subscribers that actually open your emails on a routinely basis are much more likely to buy a new product that you release.

Using an opt in form for your new subscribers can be a very effective way to weed out the uninterested readers. This is because some people sign up for a mailing list just to get a free report, and then ignore the rest of the emails. This brings down your open-rate percentages. If the first email was an opt in that required them to click a link to confirm, they would have never been subscribed in the first place.

The visitors that are truly interested in the information you have to offer will opt in to your mailing list and prove to be much more profitable than the previously mentioned would-be subscriber. I strongly encourage you to use opt-in mailing lists because it increases list profit per subscriber and decreases spam complaints.

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